Social media trends and tech are constantly changing. Here's what you'll need to stay ahead of the curve.
There’s a reason that TikTok is the most downloaded social app of all time. With over one billion active users a month, the video streaming platform attracts creators and influencers from around the world who tell their stories one to three minutes at a time.
The video-on-social format is so successful that Meta, Facebook’s parent company, is scrambling to compete through its Instagram Reels product. CEO Mark Zuckerberg recently hosted a company-wide meeting where he instructed employees to “zero in on video because they're up against an 'unprecedented level of competition' from TikTok.” There is absolutely no denying that video streaming is the future of social media.
What does this mean for your brand? It means it’s time to double down on video to get your content, brand, and influence in front of prospective customers. Even if people aren’t ready to buy your product, if done correctly, video can still play a huge role in influencing future purchases. Take for example the viral TikTok of the language learning app Duolingo. Their staggering success on the video-sharing platform has skyrocketed them to the #1 education app in the Apple App Store. Their video strategy? Just be memorable and make people laugh. That’s it. Their content is a little brash and edgy at times and their followers eat it up. Their video strategy is paying off in a big way.
Creating compelling content through video is no easy feat. Here are a few ways to get started.
Live video can be daunting. No one wants to look foolish in front of their peers and no one wants to make their company look foolish, either. It can’t be ignored, though. Social media and live video are becoming intertwined and the brands who get it, get it and are already reaping its benefits. If you need a little nudge, try hosting a video on your own website before streaming it to social media for the whole world to see. You can build your content themes on your own domain, increasing your SEO value, and then you can open the floodgates to social so you can build your audience.
When you embed sequel's live video tool on your website, you’re able to curate a branded experience for your audience that can turn strangers into evangelists. It’s a marketer's dream tool. Just spin up a landing page, copy and paste an embed code, and go live. It’s that easy.
Want to try it for yourself? Book a demo and get ready to change the video strategy at your organization.