Most guides on how to plan virtual events read like a checklist for setting up a Zoom call: pick a date, build a deck, blast an email list, and hope people show up. That approach degrades your brand and leaks valuable engagement data to third-party platforms. Grand View Research projects massive market growth in the … Continued
Virtual networking events lost their novelty years ago. Now, they’re table stakes. But most B2B companies are still running virtual networking events like mandatory corporate meetings. They push prospects into third-party waiting rooms, run a few awkward icebreakers, and hope pipeline appears. Then they wonder why the engagement data is useless. The value of a … Continued
B2B buyers willingly hand over deep intent signals during live online sessions, and most marketing budgets are beginnging to reflect this. But increasing your virtual event marketing budget doesn’t automatically grow your pipeline. Many demand generation teams still treat virtual event experiences as vanity exercises. They measure success by registration counts and send generic follow-up … Continued
Planning a webinar usually defaults to a static spreadsheet that tracks deadlines and nothing else. That approach fails because webinars aren’t an administrative task. Hosted natively on your site, they act as one of the strongest intent signals in B2B. As the focus for marketing teams has shifted to pipeline generation, it’s no secret that … Continued
By Allie Smith
B2B buyers expect more from the webinars they attend. With global webinar attendance reaching 1.2 billion participants, high-quality virtual event production is a baseline expectation (not a differentiator). Marketing teams face pressure to deliver professional streams that hold attention and generate leads. But when you start looking for help, you hit a wall. Most virtual … Continued
Most virtual event ideas lists read like a party planner’s brainstorm: trivia nights, wine tastings, escape rooms, etc. Those are fine for team morale but do nothing for pipeline. B2B buyers ignore generic broadcasts. They want events that warrant their time, solve a real problem, and respect the fact that they blocked an hour on … Continued
Virtual event hosting on your own website is a permanent, high-ROI growth channel. Data from Passive Secrets shows 90% of marketers report increased attendance, 83% see a boost in brand awareness, and 77% achieve better lead generation from virtual events. Those results don’t happen by accident. They happen when you stop sending prospects to third-party … Continued
Most B2B teams are still running virtual conferences on meeting software and wondering why the events don’t generate pipeline. There’s a reason. Zoom, Teams, and GoToWebinar were built for internal communication. They were not built to capture buyer intent, track engagement across an account, or feed behavioral data into your CRM in real time. Sending … Continued
Most virtual event planning fails before the camera turns on. Not necessarily because the content is bad, but because the process is wrong. The team picks a date, builds a slide deck, sends prospects to a Zoom link, and hopes the recording generates some leads. Then they export a CSV, upload it to the CRM … Continued
The job title hasn’t changed. The job has. A virtual event planner used to mean the person who sent calendar invites, tested the microphone, and made sure the slide deck didn’t have a typo on slide 14. That version of the role is dead. The industry is projected to reach nearly $27.65 billion by 2031 … Continued