What Happens When AI Disrupts 95% of Your Pipeline? How Bitly’s CMO Is Rebuilding the Inbound Growth Engine

AI-powered search is reshaping how buyers discover brands, and for companies heavily dependent on inbound traffic, the implications are massive. In this session, Tara Robertson, CMO at Bitly, shares how her team is navigating the shift from traditional SEO to AI-era discovery while marketing continues to drive 95% of new business revenue.

From rethinking content operations and redesigning marketing roles to educating the board and experimenting with AI-powered workflows, Tara will break down what it really looks like to adapt a high-performing inbound engine in real time, without slowing growth.

Expect a candid conversation on AEO, organizational redesign, lean-team execution, and what modern CMOs need to rethink now before the next wave of disruption hits.