Learning who your customers are and understanding their needs is critical if you want to constantly surprise and delight them. But how can you make your customers feel like they are a part of a community that turns into your advocates?
For this example, we're going to look at a video game developer named Tom who is getting ready to release a trailer showing all the highly anticipated games coming out this year. Tom and his marketing team have decided to invite influencers and game critics to a private virtual preview of what's coming up, to increase hype around the releases and potentially gather feedback about each product.
Tom knows that they wants to show 4 game trailers during the sneak preview, but he also wants to host 4 breakout sessions for each of the games so that attendees have the opportunity to ask questions or provide feedback to the hosts. In order to support these sessions, Tom needs 4 hosts to moderate the Virtual Stage, and 4 "Circle Owners" to answer questions and moderate attendees in the Networking hub. To do this, Tom created his event in Sequel.io and under Access settings, added the 4 emails of the event hosts under "who will be hosting this event?". These hosts will be able to moderate the chat and Q&A, bring people on and off stage, and play pre-recorded content. When these moderators arrive to the event page, they will register with the same email and see an option to enter the Green Room. We'll come back to that in a second.
Next, Tom will go back to the event tab and click "New Networking Hub" and give it a name. Then he'll create 4 circles, one for each of the games he's featuring. He can upload the game logi and decide how many attendees can join each circle. Next he adds the 4 emails of the "Circle Owners" who will be answering questions and comments from attendees in the networking portion of the event.
Once it's showtime, hosts and Circle Owners will visit the site where the Virtual Stage is embedded. After entering the Green Room, hosts will be able to answer Q&A questions, remove chats, bring presenters on and off stage and play the pre-recorded game trailer. Meanwhile, the "Circle Owners" will join as regular attendees and will wait until the Virtual Stage host activates Networking.
Once Networking has started, attendees will be brought to the Networking Hub and will pick the circle of a game that interests them. Once inside, the Circle Owner can take control of everyone's view to introduce themselves to the group. The Circle Owner can now either field questions and comments directly from the attendees as a whole or with the Chat or Q&A module. Now Tom's audience feels like they are a part of the experience because they have the opportunity to ask questions and network with other attendees who share their same interests. After the event, Tom can check who registered, who viewed and what questions were asked. Tom can use this information to re-enroll attendees who were the most engaged during the event or provide critical feedback gained to his product team.
In order to accomplish the workflow outlined in this example, you will need to have a Growth plan or higher in order so you can set multiple hosts.
