By Allie Smith
The difference between surveys that generate useful data vs vanity metrics comes down to asking the right questions at the right time and connecting responses to your revenue engine. Generic satisfaction ratings and “would you recommend this event” questions create a false sense of accomplishment while missing the signals that actually matter for pipeline. You’ll … Continued
Most virtual event agendas look like this: take an in-person agenda, cut 20% off each session, add “virtual” to the title. Done. We’ve watched hundreds of these events fail the same way. Strong opening attendance, steady drop-off after 30 minutes, but by the final session, maybe 40% of registrants are still there. The post-event survey … Continued
Most enterprise marketers are flying blind when it comes to event ROI. 55% admit they don’t know how to calculate it, despite events consuming 20-40% of marketing budgets. But it’s not that teams are lazy or unprepared. Events create value differently than digital ads. A LinkedIn campaign might show conversion data within hours. An event … Continued
Marketers know passive broadcasting doesn’t generate pipeline. That’s why 75% prefer live webinars over pre-recorded content. The immediate engagement is the reason we keep investing. But capturing real attention online requires more than launching a multiple-choice poll and calling it interactive. Zoom fatigue is real. If your attendees are multitasking in another tab or checking … Continued
What Is Hybrid Events Management? Hybrid events management combines in-person and virtual attendees in a single experience, but most platforms treat your website like an afterthought. They shuffle your audience off to third-party destinations where you lose control of the experience, the data, and the conversion opportunity. Traditional hybrid event platforms operate like rental halls: … Continued
What Is a Virtual Corporate Event (And Why Most Companies Get It Wrong) Virtual corporate events are structured digital experiences hosted entirely online to achieve specific business objectives like employee engagement, customer education, or pipeline generation. Most companies treat them as glorified Zoom meetings instead of strategic pipeline drivers. The difference between success and expensive … Continued
Most virtual event platform comparison articles hand you a feature checklist and a vague “contact us for pricing.” They ignore the technical lift, the hidden costs, and the one question that determines ROI: does the platform capture first-party data on your domain, or does it send your best prospects somewhere else? Webinars are a core … Continued
Most search results for “B2B virtual events” give you a directory of upcoming conferences. But if you’re here, you’re looking for something more. You need to know how to run B2B virtual events that capture buying signals and feed your pipeline. The data backs the format. Hosting sessions natively on your website helps 90% of … Continued
Most B2B virtual event themes are a trivia game duct-taped to the end of a slide deck. That’s not a theme (and it’s why attendees drop off after 20 minutes). The webinar market is projected to grow from roughly $236 billion in 2025 to over $537 billion by 2029. Capturing buyer attention in a space … Continued
Most virtual event checklists tell you to pick a date, test your microphone, and send an email. That’s not a framework. That’s a to-do list for a meeting. A virtual event checklist built for revenue looks different. It accounts for platform architecture, CRM integration, engagement design, contingency planning, and post-event content repurposing. It treats the … Continued