Game Changers Masterclass

Master the art of building powerful webinar programs that attract large audiences, drive engagement, & convert registrations into revenue.
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Learn from Marketing Game Changers

Connect & learn from Marketing Game Changers that have challenged the status quo & have grown their impact on the business  with their creative approaches to virtual events, demand generation, & GTM strategies.

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Godard Abel
Founder & CEO
Jane Alexander
Partner | CMO
Rowan Tonkin
CMO
Lauren Vaccarello
Board Director | CMO

The Game Changers Masterclass

Level up you & your team's skills to grow faster together by tuning into a series of 4 actionable Masterclasses, connecting with the experts, and getting their proven playbooks to develop and scale your revenue generating webinar program.
Masterclass Premiere
May 14th, 9:00-10:00 am PT / 12:00-1:00 pm ET

Aligning the C-Suite on Growth Strategy

Kickoff: The State of Software & B2B Buying 
CMO Panel: Uniting your GTM team & getting executive buy-in to fuel-efficient growth
masterclass #1
May 16th, 9:00-10:00 am PT / 12:00-1:00 pm ET

Building the right audience

Masterclass: Carta’s playbook for driving hundreds of event registrations – consistently
Panel: How to build a brand that engages a global community
Carly Chan
Sr. Manager, Platform Marketing

Generated over 50k virtual event registrations

masterclass #2
May 21st, 9:00-10:00 am PT / 12:00-1:00 pm ET

Creating highly engaging audience experiences

Masterclass: Mutiny’s playbook for fueling audience engagement
Panel: The ABC of ABM
Molly Bruckman
Head of Growth Marketing

Saw a 42x ROI from the Surv-AI-vor virtual event series

Masterclass #3
May 23rd, 9:00-10:00 am PT / 12:00-1:00 pm ET

Measuring webinar strategy impact on revenue

Masterclass: Apollo.io's playbook for turning registrations to revenue
Panel: The MarTech puzzle for efficient data-driven marketers
Pete Kincaid
Sr. Frontend Engineer, Growth

Increased meetings booked by 6x with PLG webinars

The Invite-Only Game Changers Retreat

Be a part of a unique and intimate experience that brings together Game-Changing Marketers
to network and learn from one another.

Highlighting Experts from Game Changing Companies

How it works
Attend 3+ sessions to receive your Game Changers Masterclass certificate and have a chance to get an exclusive invite to a one of a kind Game Changers in-person experience.
Receive points by completing these activities to boost your chances at snagging one of the in-person experience invites awarded to the people with top 3 highest scores.
1
Refer someone to join the series
(1 point each – for you and your referral)
2
Share the series on LinkedIn with #GameChangers
(1 point)
3
Share your learnings from each Masterclass on LinkedIn with #GameChangers
(1 point each)

Tune into the weekly Game Changers series

How I grew Refine Labs from 0 to 20MM through content strategy

June 29, 2023
WATCH NOW

Recession fuels innovation: how marketing can harness the power of economic downturns

April 20, 2023
WATCH NOW

My winning strategy for engaging the modern buyer

April 27, 2023
WATCH NOW
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