In this session, Chris will share his proven strategies and techniques to maximize the impact of your content, drive demand, and build a powerful personal brand. Join us as we discuss best practices for repurposing content, developing an effective attribution system, and creating content that not only converts but also provides value across platforms.
On this session of Game Changers, Chris Walker takes about rising from a B2B professional to the CEO of Refine Labs, a triumphant $20 million entrepreneurial endeavor.
Chris's story pivoted primarily around his realization of the underutilization of marketing strategies in traditional B2B companies, which was the linchpin for establishing Refine Labs. He went on to lift the veil off the changes he experienced transitioning from a marketer's role to wearing the CEO's hat. It shedd light on the expansive role of today's marketing in B2B businesses. Walker pushed the concept further, underlining that marketers cannot afford to get blindsided by competitor activities and should instead maintain their laser focus on the customers.
The episode unraveled the strategies for the modern marketer's survival kit. Chris emphasized understanding CRM data, conducting customer interviews, and implementing actual programs. But what was intriguing was him labeling content production as the driving engine of marketing departments. It is not merely about having expertise in producing content, but also about how adept we are in measuring its effectiveness across diverse platforms.
From Walker's perspective, customer listening emerged as a potent tool. Candid insights from the customers are the secret sauce to formulate meaningful marketing strategies. These might often be the road less taken, diverging significantly from the standard practices, yet they likely yield fruitful results if executed with conviction and confidence. Also, marketers must apprehend the indispensable nature of data interpretation to make data-informed business decisions.
In terms of H2 planning and strategy formulation, Chris shed light on the identification of areas of wasteful expenditure and inefficiencies, specifically in the contexts of events and digital advertising. Displaying a flair for optimization, he implored marketers to recognize winning strategies and contemplate their potential enhancement.
This enlightening discussion with Chris Walker exhibited a fascinating blend of theoretical knowledge and experiential wisdom. Highlighting the substantial role of content, it set the wheels of introspection in motion, stirring ambitious marketers to reevaluate, reimagine, and re-strategize approaches towards marketing in the B2B landscape.
How I leverage corporate gifting to elevate event and webinar engagement
PLG + Sales Motions: Can they coexist & how to build a marketing strategy for it?
How to market to a technical audience
Building powerful experiences to drive brand loyalty and revenue
Building an Experimentation Culture from PLG to Enterprise Motions
Mastering B2B Messaging: My Four-Step Framework to Convert Prospects
Does your Go-to-market strategy need a numbers detox?
Brand lifts all boats: Building a brand through trust
How to supercharge your website and build a personalized customer journey at scale
GTM with indirect channels: how I drive growth through strategic partnerships while maintaining brand integrity
The shift from paid to organic: How to achieve impressive growth organically
Content and nearbound - efficient marketing strategy that drives results in 2023
How an Apple-like experience built a $5 billion B2B SaaS business
Low-cost, agile, and AI-powered - growth strategy for the new era of marketing
Product-led marketing: strategies for driving growth in B2B SaaS
Marketing + Finance collaboration: how I built a stable foundation for profitable growth
AI, content, and evangelism - my resilient marketing strategy for all economic conditions
Small Teams, Big Leaps: A Playbook to Drive Growth Through Agility
Anyone can build a brand - here's how to turn it into a revenue driver
Using owned content and AI to optimize conversions
How I grew Refine Labs from 0 to 20MM through content strategy
From follower to influencer - harnessing the power of personal brands to drive business growth
Uncovering performance insights: my methodology for tracking performance across marketing channels
How I leverage marketing automation to qualify leads and drive sales efficiency
Create and capture demand: a playbook for B2B SaaS growth
Mastering ABM: How to successfully incorporate it into your marketing strategy
My winning strategy for engaging the modern buyer
Recession fuels innovation: how marketing can harness the power of economic downturns
Ecosystem-led growth: how I leverage partnerships to drive demand
How I leverage sales enablement to drive marketing efficiencies
How Everflow doubled their quality leads from Google Ads on the same budget
How to drive growth in a B2B2C company through personalized messaging unique UI
How to use your website to find untapped revenue opportunities
How to leverage sustainability as a USP
Walking a mile in customers’ shoes: how I built a customer-centric marketing engine
How dynamic channel marketing is replacing omni-channel
How to leverage creative marketing throughout the funnel
Advertising is dead - how to reach today's consumer
How we created a winning positioning that stands out in a crowded space
Lifecycle marketing: How UserPilot prevents customer churn
From manual to automated: how marketing can lead digital transformation
How we got crazy creative with our B2B Marketing
Tactics for scaling event marketing on a budget
How I built a community to foster brand perception and enter new markets
How to disrupt an industry and build a global community
Event ROI - measuring beyond the cash flow
On stage and behind the scenes - how virtual events with thousands of attendees come to life