"Our demo bookings went up by 3x after switching to Sequel"
Demand Generation Manager @ Userpilot
Tired of running old-school Zoom webinars? Drive traffic, conversions, & high-value actions directly on your website by switching to Sequel – the modern webinar platform built specifically for marketers.
Why run webinars on Zoom and build traffic for their brand?
Zoom is a great meeting tool but that doesn't mean it's the right tool for your webinar strategy.
If your goal is to drive traffic, conversions, and high-value actions on your website, why would you send your audience somewhere else?
At Sequel, our mission is to help marketers do exactly that.
Our easily embeddable webinars paired with best in class analytics and seamless CRM integrations means uncovering buyer intent signals and qualifying leads is easier than ever!
This also enables you to reduce the cost and effort associated with a distributed tech stack.
Why do people prefer Sequel over Zoom?
Zoom hasn't evolved
Zoom is a trusted meeting platform but it isn't built specifically for marketers that leverage webinars as a demand gen channel. This results in lower reach and attendance unless you purchase additional tools to extend it's capabilities.
Sequel is a modern, demand gen tool
Sequel is more than a webinar platform. We are committed to marketers who want to maximize the ROI from their webinar strategy, increase website traffic, boost SEO, effortlessly repurpose content, and more.
Limited customization options
With Zoom, you may need to settle for a more generic look and feel that doesn't truly reflect your unique brand. With Zoom registration pages, you're limited to basic customization features such as company logos, wallpaper, and virtual backgrounds
Webinars that fully embody your brand
Sequel enables you to have seamless brand experiences with complete customization control including themes, fonts, and all UI elements – all made possible by our webinar embed technology.
While Zoom does offer CRM integrations, the only way you can utilize a 3rd party registration form is by leveraging APIs or by manually uploading your registration list to Zoom forcing registrants to go through multiple steps and landing pages.
Registration how you want it
At Sequel, we know that one size doesn't fit all. We offer seamless integrations with all major CRMs which gives you endless flexibility in terms of handling webinar registration and custom workflows.
AI built for the future of work
Zoom's AI assistant is built with team productivity in mind. It's best used for drafting emails, chat messages, summarizing meetings, and more.
AI built for the modern marketer
Sequel AI is specifically built for marketers who want to create content at scale without the added cost & effort. Generate blogs, social posts, and video transcripts within seconds after every webinar.
Zoom embeds are complicated
Embedding Zoom into your website requires technical expertise as they only provide an SDK that offers limited functionality - less features, less resolution, and not mobile friendly.
No-code website embeds
Sequel offers the most efficient event creation process with a single pre-written embed code or CMS integration for instant publishing.
Attribution will become a hassle
The upcoming deprecation of UTM codes and cookies will significantly impact your ability to track leads from Zoom and other third-party platforms. As a marketer, this is data you can't afford to lose.
Attribution built to last
Sequel isn't impacted by the depreciation of cookies and UTMs since the tool is specifically designed to seamlessly integrate into your owned channels.
Designed to Drive Results
Marketers and Demand Gen Managers need dedicated tools to run successful webinars, drive conversions, and build robust pipelines. Here's why Sequel is perfectly suited for your webinar strategy!