The key to engaging your audience at each stage of the buying journey is creating unique evergreen content – written, video, and live webinar experiences.
Traditionally, marketers looked at website content as being static resources & blog articles with a few videos here and there. Then we would send our audience to another brand’s platform to engage with them in a webinar or virtual event.
But times have changed – buyers want more valuable content. Now we can finally take the reins by rethinking how we engage our audience directly on our websites, not only through written content but by hosting webinars directly on our website.
The content you create should answer key questions and provide new perspectives at each stage of the customer journey – not just top of funnel.
Think outside the box. Hosting webinars directly on your website is a unique way to fuel this entire content engine by taking engagement to another level and naturally immersing your audience in your brand experience.
Leverage the webinars you host, whether it’s thought leadership sessions or tactical workshops, and repurpose them into various formats including SEO blog articles, social media posts, and video clips. This will help you ensure every piece of content is high quality, unique, and always provides a fresh perspective. And with AI, this webinar repurposing workflow can make the content creation process even more efficient.
Now you are driving website traffic and conversions – all because you’re establishing your brand as the go-to place to learn while naturally putting your audience in front of your brand and high-intent CTAs on your website.
It all comes down to sharing highly relevant content at the right time – directly on your website.