Join Rowan Tonkin for a discussion of building harmonious CMO-CFO relationships that empower teams to make the right decisions, make the most of available resources, and rally the team up to work towards mutual company goals. We'll cover content strategies that power modern demand generation and dive into growth culture.
As part of an engaging conversation centered on 'Game Changers', Rowan, the CMO of Planful, shed light on how Chief Marketing Officers (CMO) can heighten their collaboration with Chief Finance Officers (CFO) on budgetary concerns and successfully pitch marketing investments as a cardinal factor for corporate growth. He advocates for the crux of a mature marketing function and a competent finance team in any organization.
Coming from his expertise, Rowan emphasizes that finance teams have the potential to be game changers, having the ability to catalyze small marketing tests into long-term, sustainable programs. Moreover, he implores marketing leaders to envision their finance counterparts as investors while presenting their plans. This lens gives marketing an investment perspective, thereby involving finance leaders in the decision-making process from the get-go, leading to a more integrated and robust strategy.
An equally significant point discussed was the need to understand and add value to customers. Rowan insists that brands seek out and establish the narratives they wish to convey and identify their best storytellers, be they the product team, customers, or the CEO themselves. He underlines the efficacy of narrating brand stories via the customer base, letting prospects identify with existing customers, thus enhancing relatability and trust in the brand.
A profound piece of the discussion was the role of content in driving growth and creating an impact. Rowan stresses the importance of creating content that resonates with people and achieves the desired objectives of a piece. He encourages employees to proactively share company news and updates while maintaining a laser focus on customers.
The ultimate objective behind crafting expert-level content, Rowan clarifies, is to enrich the user's job experience and provide them with assistance in their respective fields. The conversation summarily reinforces the idea that a strategic collaboration between marketing and finance in organisations, coupled with customer-centric storytelling, can indeed be the game-changers of today's marketing landscape.
Does your Go-to-market strategy need a numbers detox?
.png)
How to achieve 80% organic growth: The shift from paid to organic
GTM with indirect channels: how I drive growth through strategic partnerships while maintaining brand integrity
Enhancing human creativity. My playbook for creating great content in the age of AI
How I leverage corporate gifting to elevate event and webinar engagement
Mastering B2B Messaging: My Four-Step Framework to Convert Prospects
.png)
How I achieved a consistent 30% growth through content marketing and intent data.
.png)
Content and nearbound - efficient marketing strategy that drives results in 2023
.png)
How an Apple-like experience built a $5 billion B2B SaaS business
.png)
Low-cost, agile, and AI-powered - growth strategy for the new era of marketing
Product-led marketing: strategies for driving growth in B2B SaaS
.png)
Marketing + Finance collaboration: how I built a stable foundation for profitable growth
AI, content, and evangelism - my resilient marketing strategy for all economic conditions
Small Teams, Big Leaps: A Playbook to Drive Growth Through Agility
Anyone can build a brand - here's how to turn it into a revenue driver
How I grew Refine Labs from 0 to 20MM through content strategy
.png)
From follower to influencer - harnessing the power of personal brands to drive business growth
Uncovering performance insights: my methodology for tracking performance across marketing channels
How I leverage marketing automation to qualify leads and drive sales efficiency
Create and capture demand: a playbook for B2B SaaS growth
Mastering ABM: How to successfully incorporate it into your marketing strategy
My winning strategy for engaging the modern buyer
.png)
Recession fuels innovation: how marketing can harness the power of economic downturns
.png)
Ecosystem-led growth: how I leverage partnerships to drive demand
.png)
How I leverage sales enablement to drive marketing efficiencies
.png)
How Everflow doubled their quality leads from Google Ads on the same budget
.png)
How to drive growth in a B2B2C company through personalized messaging unique UI
.png)
How to use your website to find untapped revenue opportunities
.png)
Walking a mile in customers’ shoes: how I built a customer-centric marketing engine
.png)
How dynamic channel marketing is replacing omni-channel
.png)
How to leverage creative marketing throughout the funnel
.png)
Advertising is dead - how to reach today's consumer
.png)
How we created a winning positioning that stands out in a crowded space
.png)
Lifecycle marketing: How UserPilot prevents customer churn
From manual to automated: how marketing can lead digital transformation
.png)
How we got crazy creative with our B2B Marketing
.png)
Tactics for scaling event marketing on a budget
.png)
How to disrupt an industry and build a global community
Event ROI - measuring beyond the cash flow
.png)
On stage and behind the scenes - how virtual events with thousands of attendees come to life
.png)
How I Built a Thriving Online Community from Scratch
.jpg)
.png)
.png)
.jpg)
.png)
.png)
