Unlock the secrets of crafting unforgettable brand experiences! Learn about tailoring unique encounters for both in-person and online formats, drawing inspiration from top brands. Discover tips for tracking success, choosing conferences strategically, and integrating experiences seamlessly into your broader marketing plan. Join us to revolutionize your approach to brand experiences and leave a lasting impression in your market!
In the most recent episode of "Game Changers," Oana, the CEO of Sequel.io, takes centre stage as she delves deep into an illuminating discussion with EJ from 6sense, who is recognized as a significant influencer in the event experience space.
EJ discloses her intriguing and non-traditional journey into event production, shedding light on the profound impact it has had on her marketing path. Committed to achieving a seamless blend of experiences and marketing outcomes, EJ emphasizes the crucial role this plays in event success. She steers the conversation towards account-based experiences (ABX) her go-to strategy that drives both revenue and pipeline growth.
From carving the perfect narrative to strategically partnering for brand activation, crafting the right experience for specific events stands out as a key priority for EJ. A prime discussion point is the innovative 'Club Six' concept, designed to optimize brand activation at events. This involves a confluence of partnership collaboration, networking spaces, and giveaways to maximize impact.
The digital duo then switches gears to dissect the value of smaller, more intimate events as compared to grand user conferences. They propose that while large conferences undeniably hold their importance, it is these smaller, more personal events that hold the potential to yield more value by ensuring a deeper connection.
In an era where the events landscape is constantly shifting, a blend of virtual and in-person events dominate the scene. Oana and EJ also touch upon the necessity of budget cuts in event planning and advocate for prioritizing quality over quantity.
EJ further encourages the spirit of risk-taking and experimenting with new strategies. Stressing the need for aligning events with brand and target audience, she throws light on the importance of follow-up after an event, championing personalization and thoughtful interaction as key strategies.
As the discussion wraps up, there is an encouraging call to action— urging marketers to incorporate at least one new idea each quarter. This call to action emphasizes a critical point; in an ever-evolving industry, continuous innovation is the golden rule.
How I leverage corporate gifting to elevate event and webinar engagement
PLG + Sales Motions: Can they coexist & how to build a marketing strategy for it?
How to market to a technical audience
Building powerful experiences to drive brand loyalty and revenue
Building an Experimentation Culture from PLG to Enterprise Motions
Mastering B2B Messaging: My Four-Step Framework to Convert Prospects
Does your Go-to-market strategy need a numbers detox?
Brand lifts all boats: Building a brand through trust
How to supercharge your website and build a personalized customer journey at scale
GTM with indirect channels: how I drive growth through strategic partnerships while maintaining brand integrity
The shift from paid to organic: How to achieve impressive growth organically
Content and nearbound - efficient marketing strategy that drives results in 2023
How an Apple-like experience built a $5 billion B2B SaaS business
Low-cost, agile, and AI-powered - growth strategy for the new era of marketing
Product-led marketing: strategies for driving growth in B2B SaaS
Marketing + Finance collaboration: how I built a stable foundation for profitable growth
AI, content, and evangelism - my resilient marketing strategy for all economic conditions
Small Teams, Big Leaps: A Playbook to Drive Growth Through Agility
Anyone can build a brand - here's how to turn it into a revenue driver
Using owned content and AI to optimize conversions
How I grew Refine Labs from 0 to 20MM through content strategy
From follower to influencer - harnessing the power of personal brands to drive business growth
Uncovering performance insights: my methodology for tracking performance across marketing channels
How I leverage marketing automation to qualify leads and drive sales efficiency
Create and capture demand: a playbook for B2B SaaS growth
Mastering ABM: How to successfully incorporate it into your marketing strategy
My winning strategy for engaging the modern buyer
Recession fuels innovation: how marketing can harness the power of economic downturns
Ecosystem-led growth: how I leverage partnerships to drive demand
How I leverage sales enablement to drive marketing efficiencies
How Everflow doubled their quality leads from Google Ads on the same budget
How to drive growth in a B2B2C company through personalized messaging unique UI
How to use your website to find untapped revenue opportunities
How to leverage sustainability as a USP
Walking a mile in customers’ shoes: how I built a customer-centric marketing engine
How dynamic channel marketing is replacing omni-channel
How to leverage creative marketing throughout the funnel
Advertising is dead - how to reach today's consumer
How we created a winning positioning that stands out in a crowded space
Lifecycle marketing: How UserPilot prevents customer churn
From manual to automated: how marketing can lead digital transformation
How we got crazy creative with our B2B Marketing
Tactics for scaling event marketing on a budget
How I built a community to foster brand perception and enter new markets
How to disrupt an industry and build a global community
Event ROI - measuring beyond the cash flow
On stage and behind the scenes - how virtual events with thousands of attendees come to life