You have been working hard to make your business more sustainable, how can you leverage your care, passion, and positive impact on the environment for top-line benefits? Join Game Changer MK Getler, CMO at Loop & Tie, to learn how they leverage sustainability to boost their business.
Sustainability and authenticity in marketing are constantly rising to the top of priority lists in many B2B companies. Ou recent conversation with MK Getler, CMO at Loop & Tie, a leading sustainable gifting platform touched on the importance of authenticity and empathy in B2B marketing and how focusing on sustainability can bring real-world results to any business.
Authenticity when Speaking of Sustainability
MK emphasized the importance of being authentic when promoting sustainability. It's crucial for businesses to avoid performative selling propositions and embrace sustainable practices as a company-wide commitment on an ongoing basis. True and lasting change requires dedication and persistence, not just drawing attention to certain topics during specific months.
Personalization in Gifting
It is high time to embrace a personalized approach to gifting, especially in the corporate world. Gifting should be about building authentic connections and recognizing the person on the receiving end, rather than a transaction. This shift fosters more meaningful relationships, improves conversion rates in the long run, and fosters a positive image for the business.
Balancing Profit and Impact
Profits can be used to uplift other supporting ecosystems around a business, such as investing in the environment or supporting small businesses and historically marginalized communities. In the long run, those communities leverage the platform to generate sales, thus fueling Loop & Tie's capacity for growth and prosperity of their communities. Striking the right balance between profit and impact is essential to a company's sustainability mission. Loop & Tie, for example, dedicates itself to sustainability and regeneration, with every effort geared towards meeting those goals.
Authentic Messaging
Lastly, Loop & Tie's approach to messaging and communication is centered on authenticity. They aim to make their platform accessible to all, enabling great generosity in the process. By highlighting how businesses give back and genuinely care about their customers' needs, they are more likely to engage and gain the trust of their audience.
Conclusion
In summary, in order for a gifting program to yield best results for the business and communities it serves, businesses should focus on being truly authentic in their sustainability practices and embrace a more personalized, meaningful approach to gifting. With persistence and continuous learning, it's possible for businesses to strike a balance between driving profits and making a positive impact in the world.
Uncovering performance insights: my methodology for tracking performance across marketing channels
The Future of AI in Marketing
From follower to influencer - harnessing the power of personal brands to drive business growth
Small Teams, Big Leaps: A Playbook to Drive Growth Through Agility
Product-led marketing: strategies for driving growth in B2B SaaS
How I leverage corporate gifting to elevate event and webinar engagement
How I leverage marketing automation to qualify leads and drive sales efficiency
Create and capture demand: a playbook for B2B SaaS growth
Mastering ABM: How to successfully incorporate it into your marketing strategy
My winning strategy for engaging the modern buyer
Recession fuels innovation: how marketing can harness the power of economic downturns
Ecosystem-led growth: how I leverage partnerships to drive demand
How I leverage sales enablement to drive marketing efficiencies
How Everflow doubled their quality leads from Google Ads on the same budget
How to drive growth in a B2B2C company through personalized messaging unique UI
How to use your website to find untapped revenue opportunities
Walking a mile in customers’ shoes: how I built a customer-centric marketing engine
How dynamic channel marketing is replacing omni-channel
How to leverage creative marketing throughout the funnel
Advertising is dead - how to reach today's consumer
How we created a winning positioning that stands out in a crowded space
Lifecycle marketing: How UserPilot prevents customer churn
From manual to automated: how marketing can lead digital transformation
How we got crazy creative with our B2B Marketing
Tactics for scaling event marketing on a budget
How to disrupt an industry and build a global community
Event ROI - measuring beyond the cash flow
On stage and behind the scenes - how virtual events with thousands of attendees come to life
How I Built a Thriving Online Community from Scratch