Join Mike Hulme for a conversation about designing extraordinary customer experiences. Hear how Apple’s model for consumers inspired a 20 year old infrastructure company to reinvent themselves, unlocking billions in revenue and a new way of engaging an untapped market. We’ll dive into intent tracking, hyper-personalization and how Real-Time data and AI can deliver the experiences customers crave.
In a captivating session of Game Changers, Oana, the CEO of Sequel.io, welcomed Mike Hume, the current VP of Marketing at DataStax and an ex-executive of prominent tech giants; VM Ware, Data Robots, and Google. Their conversation revolved around one core concept - the integral role that customer experiences play in driving business growth.
Hume narrated his experience of adapting an ‘Apple-like’ experience model at VM Ware, the execution of which led to the rapid development of a five billion B2B business. Both Oana and Hume acknowledged the evolving preference of consumers for an experience, instead of sterile transactional interactions, especially in the sectors of technology and cloud industries. The aim was to simplify complex technology and configure it around customer needs and wants.
Drawing from the ethos of Apple in terms of design, staffing, and the training model, VM Ware took a significant leap by crafting a space at VM World. This space welcomed self-service exploration while providing empathetic consultation to a vast crowd of 25,000 attendees.
Pioneering this innovative experiment involved a substantial risk and potential financial setback. It challenged cultural norms associated with marketing in physical environments and demanded dramatic behavioral change from staff. However, the fruitful outcome was undeniable. The engagement was robust, business results were outstanding, and it successfully showcased the untapped potential for transforming customer relationships in the tech industry.
As the conversation transpired into the in-depth discussions, it shed light on Mike's strategic brainchild: Cloud City. This engaging, welcoming physical space was designed to attract discerning visitors seeking information about cloud technologies. The introduction of capturing behavioral data and using it for personalized follow-up experiences meant providing engaging experiences that ultimately drove revenue growth.
Hume asserted the necessity of marketers to take audacious decisions and willing to shoulder risks while taking accountability for the outcomes. The insightful conversation proved to be a testament to the undeniable power of crafting experiences that resound with customers, resulting in exponential business growth.
Does your Go-to-market strategy need a numbers detox?
.png)
How to achieve 80% organic growth: The shift from paid to organic
GTM with indirect channels: how I drive growth through strategic partnerships while maintaining brand integrity
Enhancing human creativity. My playbook for creating great content in the age of AI
How I leverage corporate gifting to elevate event and webinar engagement
Mastering B2B Messaging: My Four-Step Framework to Convert Prospects
.png)
How I achieved a consistent 30% growth through content marketing and intent data.
.png)
Content and nearbound - efficient marketing strategy that drives results in 2023
.png)
How an Apple-like experience built a $5 billion B2B SaaS business
.png)
Low-cost, agile, and AI-powered - growth strategy for the new era of marketing
Product-led marketing: strategies for driving growth in B2B SaaS
.png)
Marketing + Finance collaboration: how I built a stable foundation for profitable growth
AI, content, and evangelism - my resilient marketing strategy for all economic conditions
Small Teams, Big Leaps: A Playbook to Drive Growth Through Agility
Anyone can build a brand - here's how to turn it into a revenue driver
How I grew Refine Labs from 0 to 20MM through content strategy
.png)
From follower to influencer - harnessing the power of personal brands to drive business growth
Uncovering performance insights: my methodology for tracking performance across marketing channels
How I leverage marketing automation to qualify leads and drive sales efficiency
Create and capture demand: a playbook for B2B SaaS growth
Mastering ABM: How to successfully incorporate it into your marketing strategy
My winning strategy for engaging the modern buyer
.png)
Recession fuels innovation: how marketing can harness the power of economic downturns
.png)
Ecosystem-led growth: how I leverage partnerships to drive demand
.png)
How I leverage sales enablement to drive marketing efficiencies
.png)
How Everflow doubled their quality leads from Google Ads on the same budget
.png)
How to drive growth in a B2B2C company through personalized messaging unique UI
.png)
How to use your website to find untapped revenue opportunities
.png)
Walking a mile in customers’ shoes: how I built a customer-centric marketing engine
.png)
How dynamic channel marketing is replacing omni-channel
.png)
How to leverage creative marketing throughout the funnel
.png)
Advertising is dead - how to reach today's consumer
.png)
How we created a winning positioning that stands out in a crowded space
.png)
Lifecycle marketing: How UserPilot prevents customer churn
From manual to automated: how marketing can lead digital transformation
.png)
How we got crazy creative with our B2B Marketing
.png)
Tactics for scaling event marketing on a budget
.png)
How to disrupt an industry and build a global community
Event ROI - measuring beyond the cash flow
.png)
On stage and behind the scenes - how virtual events with thousands of attendees come to life
.png)
How I Built a Thriving Online Community from Scratch
.jpg)
.png)
.png)
.jpg)
.png)
.png)
