How I leverage sales enablement to drive marketing efficiencies

Whether sales enablement is part of marketing, ops, or engineering, it can drive efficiencies at scale. Join Winnie Palmer as she shares her tips on how to introduce sales enablement to your marketing strategy and never worry about creating redundant content, guessing what drives desired business outcomes, and pricing your product accordingly.

Featuring

Winnie Palmer
EMEA Head Of Marketing
EMEA Head Of Marketing at Seismic

Session summary below generated using Sequel AI

Sales enablement is a hot topic in the world of business, and for good reason – this strategy is revolutionizing the way organizations approach sales and marketing. The concept is simple yet powerful: by connecting all stakeholders across the revenue engine, including sales, marketing, and operations, companies can help front-line teams become more effective by providing access to data intelligence, training, and customized content.

In a recent conversation between Oana, the founder and CEO of Sequel.io, and Winnie Palmer, EMEA head of Marketing at Seismic, the topic of sales enablement was front and center. Palmer, an expert in the field, provided insights into the benefits of this strategy and how it is helping companies to be more productive, efficient and effective – enabling them to get to market faster.

Sales and Marketing Alignment: the Importance of Bridging the Gap

One key takeaway from the conversation is the importance of sales and marketing alignment. Sales and marketing teams have traditionally worked in silos, leading to inefficiencies and missed opportunities. However, sales enablement can bridge this gap by providing a platform for the two teams to work together. Palmer stressed that by aligning sales and marketing, teams can create a more robust sales enablement function, leading to more efficient content creation and distribution, faster product launches, and improved sales performance.

Content Creation and Distribution

Another key benefit of sales enablement is its ability to streamline content creation and distribution. Palmer cited the example of a financial services firm that used sales enablement to manage 7,000 pieces of assets, reducing its content library to 1,000. This streamlined approach improved marketing efficiency and ensured that front-line teams had access to the most relevant and up-to-date content.

Building a High-Performing Team

Palmer emphasized that people are a key superpower in her marketing career, and building a high-performing team is essential for success in sales enablement. She encouraged businesses to invest in their sales enablement teams and to hire professionals who have the necessary skills and experience to drive results.

Establishing Clear KPIs and Regularly Reviewing Data

Measuring the effectiveness of sales enablement is another critical aspect of the strategy. Palmer stressed that technology can help identify content gaps and improve sales performance, but businesses need to have a clear understanding of what success looks like to measure it effectively. She recommended establishing clear KPIs and regularly reviewing data to ensure that the strategy is delivering the desired results.

In conclusion, sales enablement is an essential part of the digital transformation agenda, and there is a growing demand for it across businesses of all sizes, including small and mid-sized businesses. By embracing this strategy, companies can improve sales and marketing alignment, streamline content creation and distribution, and drive more sales. With the right team and metrics in place, sales enablement can be a game-changer for any business looking to stay ahead of the competition.

More Game Changers

View All
Mada Seghete

Uncovering performance insights: my methodology for tracking performance across marketing channels

Mada Seghete
Thursday, June 15 at 1 PM ET/ 10 AM PT
Streamed Jun 15, 2023
Jun
15
The Future of AI in Marketing

The Future of AI in Marketing

The Future of AI in Marketing
Tuesday, June 20 at 1 PM ET/ 10 AM PT
Streamed Jun 20, 2023
Jun
20
 Morgan J Ingram

From follower to influencer - harnessing the power of personal brands to drive business growth

Morgan J Ingram
Thursday, June 22 at 1 PM ET/ 10 AM PT
Streamed Jun 22, 2023
Jun
22
Chris Walker

Details coming soon

Chris Walker
Thursday, June 29 at 1 PM ET/ 10 AM PT
Streamed Jun 29, 2023
Jun
29
Shuchi Sarkar

Details coming soon

Shuchi Sarkar
Thursday, July 6 at 1 PM ET/ 10 AM PT
Streamed Jul 06, 2023
Jul
6
Drew Brucker

Small Teams, Big Leaps: A Playbook to Drive Growth Through Agility

Drew Brucker
Thursday, July 13 at 1 PM ET/ 10 AM PT
Streamed Jul 13, 2023
Jul
13
Natalie Marcotullio

Product-led marketing: strategies for driving growth in B2B SaaS

Natalie Marcotullio
Thursday, September 14 at 1 PM ET/ 10 AM PT
Streamed Sep 14, 2023
Sep
14
Sterling Jackson

Details coming soon

Sterling Jackson
Thursday, September 21 at 1 PM ET/ 10 AM PT
Streamed Sep 21, 2023
Sep
21
Isaac Morehouse

Details coming soon

Isaac Morehouse
Thursday, September 28 at 1 PM ET/ 10 AM PT
Streamed Sep 28, 2023
Sep
28
Theresa Anderson

Details coming soon

Theresa Anderson
Thursday, October 5 at 1 PM ET/ 10 AM PT
Streamed Oct 05, 2023
Oct
5
Kris Rudeegraap

How I leverage corporate gifting to elevate event and webinar engagement

Kris Rudeegraap
Thursday, November 2 at 1 PM ET/ 10 AM PT
Streamed Nov 02, 2023
Nov
2
Peep Laja

Details coming soon

Peep Laja
Thursday, November 9 at 1 PM ET / 10 AM PT
Streamed Nov 09, 2023
Nov
9
EJ Oelling

Details coming soon

EJ Oelling
Thursday, November 16 at 1 PM ET/ 10 AM PT
Streamed Nov 16, 2023
Nov
16

Past Events

Maddy Martin

How I leverage marketing automation to qualify leads and drive sales efficiency

Maddy Martin
Thursday, May 25 at 1 PM ET/ 10 AM PT
Streamed May 25, 2023
May
25
Jason Finkelstein

Create and capture demand: a playbook for B2B SaaS growth

Jason Finkelstein
Thursday, May 18 at 1 PM ET / 10 AM PT
Streamed May 18, 2023
May
18
Matt Hummel

Mastering ABM: How to successfully incorporate it into your marketing strategy

Matt Hummel
Thursday, May 4 at 1 PM ET/ 9 AM PT
Streamed May 04, 2023
May
4
Godard Abel

My winning strategy for engaging the modern buyer

Godard Abel
Thursday, April 27 at 1 PM ET/ 10 AM PT
Streamed Apr 27, 2023
Apr
27
Lauren Vaccarello

Recession fuels innovation: how marketing can harness the power of economic downturns

Lauren Vaccarello
Thursday, April 20 at 1 PM ET/ 10 AM PT
Streamed Apr 20, 2023
Apr
20
Bob Moore

Ecosystem-led growth: how I leverage partnerships to drive demand

Bob Moore
Thursday, April 13 at 1 PM ET/ 10 AM PT
Streamed Apr 13, 2023
Apr
13
Winnie Palmer

How I leverage sales enablement to drive marketing efficiencies

Winnie Palmer
Thursday, March 23 at 1 PM ET / 10 AM PT
Streamed Mar 23, 2023
Mar
23
Michael Cole

How Everflow doubled their quality leads from Google Ads on the same budget

Michael Cole
Thursday, March 2 at 1 PM ET / 10 AM PT
Streamed Mar 02, 2023
Mar
2
Scott Robinson

How to drive growth in a B2B2C company through personalized messaging unique UI

Scott Robinson
Thursday, February 23 at 1 PM ET/ 10AM PT
Streamed Feb 23, 2023
Feb
23
Ryan Narod

How to use your website to find untapped revenue opportunities

Ryan Narod
Thursday, February 16 at 1PM ET/ 10 AM PT
Streamed Feb 16, 2023
Feb
16
MK Getler

How to leverage sustainability as a USP

MK Getler
Thursday, February 9 at 1 PM ET/ 10 AM PT
Streamed Feb 09, 2023
Feb
9
 Ajay Manglani

Walking a mile in customers’ shoes: how I built a customer-centric marketing engine

Ajay Manglani
Thursday, February 2 at 1 pm ET/ 10 am PT
Streamed Feb 02, 2023
Feb
2
Kate McQuade

How dynamic channel marketing is replacing omni-channel

Kate McQuade
Thursday, January 26 at 1 PM ET/ 10 AM PT
Streamed Jan 26, 2023
Jan
26
Nolan McCoy

How to leverage creative marketing throughout the funnel

Nolan McCoy
Thursday, January 19 at 1PM ET/ 10 AM PT
Streamed Jan 19, 2023
Jan
19
 Cristy Garcia

Advertising is dead - how to reach today's consumer

Cristy Garcia
Thursday, January 12 at 1 PM ET/ 10 AM PT
Streamed Jan 12, 2023
Jan
12
Andrew Davies

How we created a winning positioning that stands out in a crowded space

Andrew Davies
Thursday, December 8 at 12PM ET/ 9 AM PT
Streamed Dec 08, 2022
Dec
8
Emilia Korczyńska

Lifecycle marketing: How UserPilot prevents customer churn

Emilia Korczyńska
Thursday, December 1 at 1 PM ET/ 10 AM PT
Streamed Dec 01, 2022
Dec
1
Delicia Shyu

From manual to automated: how marketing can lead digital transformation

Delicia Shyu
Thursday, November 17 at 1PM ET/ 10AM PT
Streamed Nov 17, 2022
Nov
17
Tyler Lessard

How we got crazy creative with our B2B Marketing

Tyler Lessard
Thursday, November 10 at 1 PM ET/ 10 AM PT
Streamed Nov 10, 2022
Nov
10
Will Curran

Tactics for scaling event marketing on a budget

Will Curran
Thursday, November 3 at 1 PM ET/ 10 AM PT
Streamed Nov 03, 2022
Nov
3
Stephanie Ricks

How I built a community to foster brand perception and enter new markets

Stephanie Ricks
Streamed Oct 20, 2022
Oct
20
Dragos Harapu

How to disrupt an industry and build a global community

Dragos Harapu
Thursday, October 13th, 1 PM ET/10 AM PT
Streamed Oct 13, 2022
Oct
13
Aleksandra Panyukhina

Event ROI - measuring beyond the cash flow

Aleksandra Panyukhina
Thursday, October 6th at 1 PM ET/10 AM PT
Streamed Oct 06, 2022
Oct
6
Bryanna MacKay

On stage and behind the scenes - how virtual events with thousands of attendees come to life

Bryanna MacKay
Thursday, September 29th, 1 PM ET/10 AM PT
Streamed Sep 29, 2022
Sep
29
John Wayne Zimmerman

How I Built a Thriving Online Community from Scratch

John Wayne Zimmerman
Thursday, September 22nd, 1 PM ET/10 AM PT
Streamed Sep 22, 2022
Sep
22

Unlock your next live event’s potential

Take the components out for a spin with all the bells and whistles, and host your first live sessions free. We know you’ll love it.
Contact Us