Userpilot, a product growth software, turned to Sequel.io for more effective webinars after facing registration issues and lacking comprehensive metrics with their previous solution. By embedding webinars on their website, they saw a 3x increase in demo bookings within five months. Sequel's integration with Hubspot facilitated lead nurturing and seamless handover to sales, while Sequel AI automated content repurposing, saving time and costs. This transition transformed Userpilot's webinars into efficient pipeline drivers, boosting demo bookings and workflow efficiency.