How Morrow turned 16+ hours of audio into a 4k word report using Sequel AI

Many marketers face challenges in managing and leveraging the overwhelming amount of content generated during webinars and events. However, Steve Hayton, leading Content Strategist at Morrow, discovered a game-changing way to utilize Sequel AI to transform his content creation process.

Creating content before the rise of AI

Before implementing Sequel AI, Steve found himself hosting long two-hour calls, dedicating his time to educating people within the community on specific subjects. These calls were invaluable, but they left him with an overwhelming 72 pages of transcription to sift through. The daunting task of identifying the key segments, polishing them, and publishing them effectively became a time-consuming endeavor. As a result, 95% of the valuable content often fell through the cracks due to the sheer volume of information.

Generating a 4k word report using Sequel AI

After the launch of Sequel AI, Steve took advantage of the solution to extract the content from these conversations as if it were a member of the team. It quickly became an essential tool in his content creation arsenal. For instance, during an in-person event Morrow attended in Dubai, Steve decided to put Sequel AI to the test. He recorded every moment, from breakout rooms to various sessions, capturing an impressive 16+ hours of video and audio content.

Returning to the US, Steve fed the captured content into Sequel AI, unsure of what to expect. Sequel AI effortlessly generated an 8,000-word report from the 16+ hours of footage, capturing the essence of the subject matter with remarkable accuracy. It was a seamless process, making content creation seem almost too easy. Steve couldn't help but question whether he was doing something wrong—after all, Sequel AI seemed to make the process almost too easy & much faster.

Trimming the report down to 4,000 words required only an hour or two. The entire process felt streamlined and efficient, delivering a polished first draft that surpassed Steve's expectations. Sequel AI's ability to create lengthy articles in a fraction of the time was astonishing. The quality and precision of the content were exceptional, making Steve's previous content creation efforts seem time-consuming and inefficient by comparison.

What astounded Steve even more was Sequel AI's expertise in dealing with a niche topic like venture studios. With only a limited number of similar studios worldwide, Sequel AI demonstrated a deep understanding of the subject matter. This level of accuracy and comprehension saved Steve an immense amount of time and allowed him to produce more content than ever before. 

Reclaiming time spent creating content

Sequel AI not only met the initial goal of making Steve look good but surpassed it significantly. It freed up his time to engage in even more impactful tasks for Morrow’s audience. By reclaiming valuable hours, Sequel AI empowered Steve & the Morrow team to dive deeper into their content and deliver increased value to the end users.

Sequel AI has become a crucial tool for marketing teams that value their time and desire outstanding results. Its capabilities are truly remarkable – enhancing content, driving sales, and fostering a stronger community.

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